Descrição
This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition. Specifically, I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, not only in domestic television receivers, but also in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues.||This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition. Specifically, I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, not only in domestic television receivers, but also in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues.
